In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center In the past, CRM was mostly about the technology, not about the customer In this booаюавкk, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies At a business level, it is beginning toбльфг invade traditional territoriesoccupied by brand management or customer support Peel shows companies how to make the shift to the new paradigm · Defines the nature of new CRM niche solutions · Provides entirely new types of functionality that mesh seamlessly · Describes solutions focused solely on the needs of the customer 1st edition Автор Джефри Пил Jeffrey Peel.