Today's business tactics demand unique marketing plans that are practical and down-to-earth Effective marketers know how to be clear, concise, and cut to the close In What Clients Love, readers will learn hoаъбалw to pinpoint a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful In What Clients Love, Harry Beckwith reveals the four significant socбйжуэial changes that shape and accomplish what clients really love and need Автор Гарри Беквит Harry Beckwith Гарри Беквит является основателем компании Beckwith Advertising and Marketing Он работал с четырьмя из 100 лучших американских предприятий сферы услуг, девятью фирмами, входящими в рейтинг 500 наиболее успешных компаний журнала Fortune, и многими менее .