Professional service firms differ from other business enterprizes in two distinct ways Firstly, they provide highly customized services, thus cannot apply many of the management principles developed for produаувюдct based industries Secondly, professional services are highly personalized, involving the skills of individuals Such firms therefore compete not only for clients but also for talented professionals Drawing on more than ten years of research and consulting to these бгэмвunique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement and strategic planning to effective leadership While these issues can be complex, Maister attempts to simplify them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement, outstanding serviборийce to clients, satisfying careers for its people and financial success for its owners" Автор Дэвид Майстер David H Maister, David Maister Ведущий в мире консультант и исследователь, изучающий вопросы управления организациями, оказывающими профессиональные услуги Дэвид Майстер - автор таких бестселлеров, как "Управление фирмой, оказывающей профессиональные услуги" ("Managing the .
