Books in Barron's pocket-sized "Business Dictionaries" series list thousands of specialized terms alphabetically and present concise definitions The authors of all books in this series are recognizeатчююd authorities in their special fields Newly updated editions reflect new technologies and recent business trends The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art,бгфех copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations This new, expanded edition contains approximately 300 additional new and updated terms Third Edition Авторы Джейн Имбер Jane Imber Бэтси-Энн Тоффлер Betsy-Ann Toffler.