For undergraduate/graduate-level courses in Hospitality and Tourism Marketing The most widely used Hospitality marketing text - comprehensive and innovative, managerial and practical, state-of-the-art and reатфрщal-world Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace Rбгслчeal world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries An abundance of real-world examples and cases and experiential and Internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job 3rd edition Авторы Филип Котлер Philip Kotler Профессор международного маркетинга Высшей школы менеджмента ДжЛКеллога при Северо-Забомчшпадном университете Получил степень магистра экономики в Чикагском университете и звание доктора философии Автор многих книг по маркетингу и менеджменту, а также им Джон Боуэн John Bowen Джеймс Мейкенз James Makens.