The Fast Forward MBA in Business Communication Издательство: Wiley, 1999 г Мягкая обложка, 248 стр ISBN 047132731X инфо 8096y.

The Fast Forward MBA in Business Communication brings you the information you need when you need it most - now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-woбыжъуn wisdom of two of today's leading experts on business communication In short, lively segments using real-world examples, it delivers the information you need to navigate complex communication issues You'll find brief descriptions of key concepts, tips on real-world виъзтapplications, compact case studies, tips on finding your communication strategy, and warnings on how to avoid pitfalls Here are all the tools you need to improve your business writing and presentation skills - and become a more successful manager in the process You'll discover how to: Analyze your audience so you get the right message to the right people; Improve your logic to power up written documents and oral presentations; Write stronger e-mails to improve decision-makingвртща; Use new tools such as presentation software and document management systems Авторы Лаурен Викер Lauren Vicker Рон Хейн Ron Hein.